Building the business case for produce at convenience stores

United Fresh, 2015

Toolkit/Guide

This overview is divided into 7 sections:
1. Background: An overview of the convenience
store industry, produce sales and snacking trends
2. Opportunity: A look at demand, products and
consumer trends that can affect sales success
3. Consumer insights: A closer look at the customers
seeking out produce and how they shop in convenience
stores
4. Logistics and specifics: There are a number of
elements to consider in developing and executing
a successful produce program
5. Getting started: A primer for how to start a
program based on one retailer’s experience
6. Managing Fresh: An example of a fresh build-to
book and the methodology behind it
7. Next steps: There are other considerations to
be addressed

CHSC Priority Area(s):

Community Healthy Food Access

Setting:

Community

Area(s) of Expertise:

Community Engagement Community Healthy Food Access Corner Store Food Retail Healthy Food Environment

http://www.nacsonline.com/YourBusiness/Documents/Building-the-Business-Case.pdf

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