Presentation 1: Features in Grocery Stores that Motivate Shoppers to Buy Healthier Foods. This presentation will describe results from a recently published study that examined features in grocery stores shoppers reported motivated them to purchase more healthful foods. Features include common supermarket practices for each of the 4 Ps of marketing: pricing, placement, promotion, and product. Presentation 2: The Nebraska Healthy Food Retail Recognition pilot program: partnerships, measurement, and early lessons learned. As part of the 1422 grant, Nebraska is piloting a Healthy Food Retail Recognition program in small grocery and convenience stores across the state. The program was developed through partnerships and collaborations among the Nebraska Department of Health and Human Services, the University of Nebraska – Lincoln Extension, several local Public Health Departments, the Nebraska Grocers Association, and other retail and nutrition stakeholders in the community. This presentation will focus on the partnerships, measurement, and early lessons learned. Audio link: 1877.915.2761, Participant passcode: 54261519, Presentation Link
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