Research shows that marketing efforts by food and beverage companies, specifically fast food and sugary beverage industries, are targeting Hispanic and Black youth at a higher rate than other groups. Some may call it good business or smart marketing, however given the already higher rate of obesity in these communities, targeting these populations is preying on a vulnerable group further exacerbating health inequities. Developing culturally relevant advertising is different than having an entire marketing and business strategy to target vulnerable communities. Voices for Healthy Kids would like to provide their grantees and partners an inside look on these marketing practices, how they drive the purchasing behaviors in these communities, and its health impact. Knowledge of the industry’s strategy to target vulnerable communities allows our partners to better understand consumer behavior and also informs healthy food legislation. Click here to register
- This event has passed.